If you’re organizing a large event for the first time, you know that conference planning can feel like a million details, and they’re all priority #1. The good news is that it doesn’t have to be that way, especially if you follow these 6 tips to ensure your next conference is a success.
1. Niche down
The key to successful conference planning is making sure you’re serving the right people. Make sure to focus on a very targeted crowd. That way, you’re able to attract the right people and know what type of events to add to the agenda.
2. Plan a budget
While it can be great to add all the bells and whistles possible for your event, starting with a small budget (especially if this is your first time planning, or the first time this event is taking place) will help you build a lean seminar that gives the attendees exactly what they need for success. Later, try to increase the budget if you feel like there are more ways to add value besides your previous budget.
3. Create systems
Run through the process for an attendee from registration to their last minute of the event. Once you begin to anticipate the needs of your attendees, begin to create systems to ensure there aren’t any setbacks. Systems and processes for registration, check-ins, and networking all should be planned ahead of time to make sure there aren’t any surprises.
Successful conference planning means learning to bring on professionals and help, even when you don’t think you’ll need it. Even having a small team of help to bounce ideas off of will make for a better event, and will make sure you have help when something doesn’t go according to plan.
5. Utilize social media
One of the cheapest and quickest ways to promote your next seminar is by getting out to your niche via social media. Try to book guest spots on podcasts and write guest posts on blogs to use other people’s followers as a springboard for your own event. All it costs you is time!
6. Follow Up
After the event, follow up with your attendees and ask for feedback so that you can better plan your next event. You may find things you didn’t anticipate that can be solved for the next seminar.
Conference planning doesn’t have to be overwhelming to be a success. Utilizing these 6 simple steps can ensure you’ve got a system in place that will make your next major seminar or event a profitable success.